Archive for May 2, 2012
With the growing popularity of Internet usage and the amount of information available at the click of a button, you might be scrambling to find new ways of introducing products or services that your business is developing. The Internet makes it easy for users to upload self-made videos to video hosting websites, so using explanatory videos to introduce new services can be a great way to advertise. If you are interested in this method of marketing, it can be beneficial to conduct some research so you can find the most efficient way to produce and upload explanatory videos.
Video hosting websites showcase videos on all topics and subjects. You can find home videos of stunts and music videos posted daily, but many people also post “how-to” explanatory videos on a variety of subjects as well. Visiting a popular video hosting website can expose you to these kinds of explanatory videos, which you can peruse to gather ideas. Some of the most effective explanatory videos use clear audio and visual enhancements or attention-grabbing titles in order to hold the viewer’s interest. You may also notice effectiveness in the manner and tone of the individuals appearing on the videos. Some viewers may be more enticed by casual, conversational tones of voice, which can also keep interest high.
When you are ready to develop your own explanatory videos, you should keep in mind some of the effective things you have noticed in other videos. Studies show that the use of animation and vibrant graphics paired with clear information is a great way to increase viewership of your videos. You should be sure to clearly explain your product or service, but it is also important to keep your video short, so your viewers do not become bored.
If you are experimenting with explanatory videos and you are still unsatisfied with their quality, you can explore other options. You can find plenty of companies online who can help you develop your videos or who can develop and produce them on your behalf. With these kinds of services, you can meet with professionals to discuss your ideas, products or services and explain what you would like your viewers to take away from the video. Your video production company can then develop some sample videos for you to review before choosing. The company can then put finishing touches on your video, ensuring viewers remember your company and services.